A Distinguished Strategist: Architect of Brands, Categories and Corporate Culture
Recognized in a Harvard Business Review study as an enterprising innovator along with top executives at Amazon, PayPal and Ebay, Aaron Garrity has invested his career as a socially-conscious entrepreneur, building a multi-billion dollar international company serving nearly two million independent distributors and creating jobs and opportunity, especially in times and areas of economic stress.
A category-creating company
With the U.S. mired in a 2002 recession, Garrity and his partners founded XanGo, a category-creating company, and became the first to bring the coveted mangosteen fruit to the global marketplace.
Under Aaron’s leadership as chairman, president and CEO, XanGo became a story of unprecedented success and innovation in the direct sales industry, setting new standards for distributor compensation, communications and use of technology. Within 6 years, XanGo achieved status as a recognized global direct sales and nutrition brand with over a billion in sales and more than one million independent distributors in more than 30 international markets from the U.S. to Europe, Mexico and Asia.
One of the most influential people in his industry
Known for his constant drive amidst skyrocketing success, Aaron simultaneously earned a MBA and a Juris Doctorate while managing product launches that reached hundreds of millions in sales for a large multi-national nutrition company.
Garrity sits on the CEO council for WFDSA and the board of directors of the Direct Selling Association (DSA). In 2009 he rang the opening bell on the floor of the NYSE with other industry CEOs. Industry analysts rank Aaron among most influential people in direct sales, placing him at the top of DirectSellingLive.com’s Power 50 list in 2010.
Mentoring entrepreneurs worldwide
Aaron has continued to innovate and support new ventures both privately and through Blink Tank, an incubator he created for aspiring entrepreneurs to pitch their start-up ideas.
Throughout the most recent economic downturn, Garrity has traveled extensively internationally and domestically in support of entrepreneurs building business and cultivating new ideas worldwide.