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    THE POWER 50 TIMES 2!
    Feb
    02
    THE POWER 50 TIMES 2! Guest post by XANGO Chairman Emeritus Gary Hollister I'm writing a guest post on Aaron's blog to share good news with you. The Power 50 — the list of the fifty most influential people in direct selling — is out and XANGO holds two of the top spots with our group of founders and Aaron, individually. This is another important accomplishment for XANGO...and one (two!) that is a direct credit to our nearly two million distributors worldwide. In the age of social media, the badge of "influence" tends to refer to followers, fans and "retweets." We all know that's not that way influence works in the world of business and those criteria certainly do not decide influence in the business of direct selling. Influence [...]
    EMPOWERING WOMEN
    Nov
    14
    EMPOWERING WOMEN IN EVERY XANGO MARKET Along with my partners, I've traveled around our international markets since our momentous GO! Convention in September. Without question, the Bold Strides we announced have generated a surge of momentum and excitement. And our Bold Stride of Empowering Women in Every Market XANGO serves has especially attracted a powerful outpouring of support. As you know, XANGO announced five Bold Strides at Convention - initiatives that we would build upon and continue to advance a new era of growth and industry transformation. Empowering women is an initiative XANGO has invested in since the early days of the company. Indeed, under the leadership of our Senior VP Beverly Hollister, XANGO has served as [...]
    CREATING THE NEXT GENERATION
    Oct
    24
    CREATING THE NEXT GENERATION OF NETWORKERS This is one of the most important blog posts I've posted to date. It's one of our Bold Strides...a powerful vision that we revealed at Convention last month. A vision for XANGO, for your distributor business and for the global business of networking. It's a vision for today...a vision for how we will build our future here and now. We have learned much over the years as we built XANGO around the world. And one of the most important learnings we've gained is it's time to evolve how and who we recruit, how we grow and who will drive your business forward. As an industry, we have too often focused on finding the leader. And that has [...]
    THOUGHTS ON STEVE JOBS
    Oct
    10
    Thoughts on Steve Jobs I've taken a few days since the passing of Steve Jobs to read all of the tributes online and in the news. I've scanned my social networks, news articles and blogs to read the stories of journalists who attended those famous black-turtleneck-and-blue- jeans product launches and...for the lucky few...the writers who had some personal encounters with the Apple co-founder. I've taken some time to reflect on what Steve Jobs meant to me...how he inspired so many of us. And I've asked...how many company leaders would receive the worldwide mourning that has come with the passing of Steve Jobs? Visionary. Pioneer. American Innovator. Those were some of the most common tributes to Steve Jobs and what he accomplished in his 56 years of [...]
    OUR NEW LOGO…AND YOU
    Oct
    02
    OUR NEW LOGO...AND YOU Changing a logo can be a riveting experience. Those of us who love the science of brands (yes, you can call us marketing nerds) have learned to appreciate the stories around brands who change their logos. For many, it's a drama. For some, it's a horror film. And for a select few, it's a love story. I'm so happy to count XANGO among those select few. While designing new logos is not an exact science, it's pretty clear why XANGO's new look was embraced so enthusiastically. It was made by all of those who built this brand. Our new XANGO logo was nine years in the making. It starts with our Southeast Asian brand heritage reflects what we've become -- a powerful and passionate global [...]
    GO! On Demand
    Sep
    23
    GO! On Demand...another XANGO first Our GO! International Convention was an historic, breakthrough event for XANGO Nation as well as for direct sales. And GO! On Demand marked an important industry first - the first time an industry event was truly global and reached so many so quickly. Starting during Convention and available for a limited time, GO! On Demand broadcasts this industry-changing XANGO event in English, Spanish, Russian, Chinese, Portuguese and Italian. All three General Sessions and eight breakout sessions led by some of the industry's most talented and accomplished distributor leaders. As with everything else XANGO has done as a first, we heard the fear and the doubts. "You'll hurt attendance. "People won't come if they can watch online." "Being at [...]
    ARE YOU READY TO GO!?
    Jul
    25
    ARE YOU READY TO GO!? On the way cycling up one of the steepest climbs in Utah on a recent mountain biking run, a group of skateboarders going straight down passed by me at about 60 mph. They went by in a blur. I turned around, waved them down and struck up a conversation. They were young, cool, athletic, fast and they moved together like a flock of birds. They knew how to GO. And, since we already had GO! as our 2011 Convention theme, we decided to feature this group in our pre-event promotional video. This group...and the video...says a lot about what we'll focus on at Convention...moving forward -- fast, focused and confident -- together, [...]
    MAKE BOLD STRIDES
    Jul
    18
    Photo by Alayna Garrity MAKE BOLD STRIDES I’ve recently returned from a family vacation in Alaska. We unplugged from cable TV, cell phones and text messages (try to do that with three kids!) for a week to enjoy adventures with nature as a family. We went fishing, clamming and glacier viewing. We went on tours to view whales and other wildlife and we hiked in the magnificent Alaska backcountry. On our hike we encountered some big hills and had to wind around trees and rocks to navigate the terrain. It was beautiful and challenging. We had to watch carefully where we were going, we had to help each other over obstacles and we had to make long, powerful strides to [...]
    MOXIE: ARE YOU MAKING IT COUNT?
    Jul
    04
    Moxie! MOXIE: ARE YOU MAKING IT COUNT? I just returned from meetings in Russia where our business is growing to amazing new heights. One of our CIS distributor leaders came up to me at a meeting jammed with distributors, recruits and abundant energy and said, "Welcome, Aaron. Can you feel the moxie here?" Oh yeah. You bet I could. Moxie is a word we've used since the founding days of XANGO. It's something that has set us apart...from our corporate offices our families in the field. Moxie was a XANGO building block...and it's a key ingredient to our global future. What is Moxie? It's a deep-seeded swagger...a distinguished savvy...a genuine confidence and a belief that fuels commitment, action and resilience. It's when you know you're onto something [...]
    MOST VALUABLE GLOBAL BRANDS
    May
    12
    MOST VALUABLE GLOBAL BRANDS A new report released this week places Apple at the top of the list of the world's most valuable brands. According to the research by Milward Brown, Apple has overtaken Google, ending a four-year reign for the Internet search leader. Milward Brown researchers credited Apple's "meticulous attention to detail, great products and great experience" for fostering consumer desire for its offering and building the brand's value to such heights. As I looked through this list — Microsoft, Coca-Cola, IBM, McDonald's — I thought about the early days of these companies. They all started with entrepreneurs who were passionate about their new ventures, who believed they could build something special, who partnered with key people who shared the vision. Without [...]

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