OUR NEW LOGO...AND YOU
Changing a logo can be a riveting experience. Those of us who love the science of brands (yes, you can call us marketing nerds) have learned to appreciate the stories around brands who change their logos.
For many, it's a drama. For some, it's a horror film. And for a select few, it's a love story.
I'm so happy to count XANGO among those select few.
While designing new logos is not an exact science, it's pretty clear why XANGO's new look was embraced so enthusiastically.
It was made by all of those who built this brand.
Our new XANGO logo was nine years in the making. It starts with our Southeast Asian brand heritage reflects what we've become -- a powerful and passionate global [...]
Categories
OUR NEW LOGO...AND YOU
Changing a logo can be a riveting experience. Those of us who love the science of brands (yes, you can call us marketing nerds) have learned to appreciate the stories around brands who change their logos.
For many, it's a drama. For some, it's a horror film. And for a select few, it's a love story.
I'm so happy to count XANGO among those select few.
While designing new logos is not an exact science, it's pretty clear why XANGO's new look was embraced so enthusiastically.
It was made by all of those who built this brand.
Our new XANGO logo was nine years in the making. It starts with our Southeast Asian brand heritage reflects what we've become -- a powerful and passionate global [...]
MOST VALUABLE GLOBAL BRANDS
A new report released this week places Apple at the top of the list of the world's most valuable brands. According to the research by Milward Brown, Apple has overtaken Google, ending a four-year reign for the Internet search leader.
Milward Brown researchers credited Apple's "meticulous attention to detail, great products and great experience" for fostering consumer desire for its offering and building the brand's value to such heights.
As I looked through this list — Microsoft, Coca-Cola, IBM, McDonald's — I thought about the early days of these companies. They all started with entrepreneurs who were passionate about their new ventures, who believed they could build something special, who partnered with key people who shared the vision. Without [...]
Since the day we started XanGo eight years ago, one of the most common observations I've heard from distributors is how XanGo's brand stands out in our industry. They note the investment we've made in building XanGo's brand in the global direct sales marketplace and how we've maintained a steadfast commitment to XanGo as a brand.
Some often ask: Why a brand? Was that the intent from the founding days? Why has it worked so well for XanGo?
Brands are relatively rare in the direct sales industry. Yes, every company and product has a name and a logo, yet a brand is so much more than that. A brand is an identity. It's an emotional connection with every stakeholder, from distributors, to employees to industry analysts and even competitors. A [...]
My Partners and I enjoying the moment during our most recent video shoot for our upcoming XANGO 2011 International Convention.
Hugs,
Aaron
Happy Birthday to XANGO. Although our official opening began on November 4, 2002...today marks the day that XANGO was officially formed in that same year.
September 11 will forever hold a place in history in the hearts and minds of people throughout the world. At XANGO, it represents the day we decided to take a stand for freedom and to create a company that would allow whoever was a part of it to do the same. Indeed, God has blessed all of us.
Thanks to my wife Tiffany for believing and ever supporting. Thanks to my partners Joe Morton (who started it all), Gary Hollister, Kent Wood, Gordon Morton and Bryan Davis for allowing me to share in their dreams and in their vision. Thanks to Beverly [...]
I love history, especially business history. When looking at successful companies, I look to study the circumstances. Where did the company start? What did it bring to market? How did it define the category it introduced? Most importantly...Who was the catalyst that moved the pieces into place?
Over the years I have featured a brand wall in my office—a list of Category Creators...FIRST to markets...market definers. Companies like Coca Cola, Disney, Harley Davidson, Aston Martin, Tiffany’s, Google, Apple, Virgin, MTV and others (even the Beatles) have made it to my wall. Each has a hero...someone who loved the brand, who loved the company and who sought to reward those who would do the same.
Over the next several months [...]
