I’m proud of what we do. And I’m proud of you for doing it.
I’m posting this blog just as I’m about to depart from Italy and head back to Utah. After a few days of meetings here with some of the most exciting leaders in Europe, I’m reminded about the pride I have in the business of network marketing and the talented entrepreneurs I meet.
Networkers are some of the hardest working people I know. They love what they do. Sure there are tough days — as there are in any business — but I would venture to say the good days are better than anyone outside of our business could imagine. I often hear about experiences in the field — how new distributors discover their abilities as they come into XanGo and how people who once questioned the business of network marketing learn more about it and make it a central part of their lives.
Without a doubt, network marketing continues to be misunderstood by those who have not yet taken the time to understand how it works. Distributors in the field have a challenging assignment of tackling these myths as they grow their businesses. I suppose that’s part of how we all grow and how we continue to represent an industry we love.
Direct selling has been around now for well over a century. It is a globally recognized and regulated industry. Companies in this business who, like XanGo, are members of the Direct Selling Association (DSA) pledge to a Code of Ethics, a commitment to ethical business practices and consumer service.
“The DSA Code of Ethics speaks to both the consumer and the seller. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective sales people. Pyramid schemes are illegal and companies operating pyramids are not permitted to be members of the DSA.”
We are held to a standard, yet our industry is still is too often taken for granted, even in challenging economic times like these when every job counts, every earned dollar makes a difference and every growing business represents another key building block to recovery.
Some important reminders of how our direct selling industry contributes everyday…
* Direct sales/network marketing companies employ thousands of people. Our business is a major producer of jobs across the U.S. and around the world. It’s more than the employees who work directly for companies when you take into account the manufacturers, delivery drivers and range of services who are employed because of our industry. Estimates range from 15,000 to 20,000 U.S. jobs nationally directly tied to our industry. XanGo is proud to employ hundreds of people in Utah and we continue to create jobs at home as well as in other markets, in addition to the Southeast Asia farms where we grow our mangosteen and the manufacturing plants and UPS drivers who are a part of our extended business.
* Direct selling/network marketing companies generate billions of dollars in annual revenues and economic impact. The World Federation of Direct Selling Associations has reported that companies and distributors in our business have accounted for over $114 billion in sales in a single year, with positive economic impact in countries around the world, from major cities to rural communities and even hard-to-reach underserved areas. The DSA estimated over $28 million in U.S. sales in 2009 — during the Great Recession. XanGo distributors are now working toward our second billion in sales and we just celebrated our 8th anniversary in business in November 2010.
* Direct selling/network marketing provides opportunity for millions of home-based entrepreneurs to start their own businesses. Compared to most businesses, the start-up costs are low and every new distributor has access to experienced leaders who can show them the ropes. One of the most impressive characteristics of XanGo leaders is the dedication they have in teaching the business to new distributors.
* Direct selling/network marketing companies and distributors have driven global public education on natural products and botanicals. How many people in the U.S. knew about the mangosteen before XanGo? While most of these botanicals are known and celebrated in some part of the world, our industry has driven an expanded awareness and education that has created a global demand and provided new streams of commerce to countries in need. We’re proud of that.
* Direct sales/network marketing companies make philanthropy a core part of the business. Through the work of our distributors, the XanGo Goodness Foundation has helped rebuild a Thailand village destroyed by the 2004 tsunami, partnered with Operation Smile to provide life-changing surgeries to thousands of children affected by cleft lip and palate, and distributed thousands of XanGo Meal Packs to undernourished communities worldwide. Read more about our charitable action projects here: http://www.xangogoodness.org/projects.php
I’m proud of our industry. I’m proud of XanGo. And I’m proud of every one of you who are part of our business. You all create jobs, generate billions in positive economic impact, fund charitable action and bring business opportunity to other aspiring entrepreneurs.
It’s a message — and a pride — worth sharing.