Guest post by XANGO Chairman Emeritus Gary Hollister
I’m writing a guest post on Aaron’s blog to share good news with you. The Power 50 — the list of the fifty most influential people in direct selling — is out and XANGO holds two of the top spots with our group of founders and Aaron, individually.
This is another important accomplishment for XANGO…and one (two!) that is a direct credit to our nearly two million distributors worldwide.
In the age of social media, the badge of “influence” tends to refer to followers, fans and “retweets.” We all know that’s not that way influence works in the world of business and those criteria certainly do not decide influence in the business of direct selling.
Influence is more than building a following; it’s leading a following to take meaningful action. That’s a founding premise of direct selling. That’s how leaders are defined.
In founding XANGO, we brought a vision of a powerful brand, a global community that would evolve the business of direct selling. And that vision is realized everyday by the leaders who bring XANGO to life in the field. Your actions, your leadership are the true measure of influence…and that power is realized in two million XANGO businesses, two million entrepreneurs telling this story, two million budding leaders.
In naming my partners and Aaron specifically to the 2011 Power 50 list, Keeper Catran-Whitney, CEO and Founder of the media company that issues the list, says XANGO’s founders “lead in technology, brand and innovation.” The Power 50 ranking of XANGO’s founders references the realization of our founding vision — driving positive change in our industry.
Aaron, who has made this list now four years in a row, was again recognized for an innovative vision that differentiates XANGO from the pack. The Power 50 is again celebrating Aaron’s leadership in XANGO’s constant evolution as a global brand built on a foundation of service to our distributors.
When I first met Aaron, I knew there wasn’t a ceiling high enough you could place over him. I’m so proud of Aaron and every one of my partners for again representing XANGO’s influence in evolving the industry we love so much.
And I’m so proud of all of you who have now built XANGO’s influence around the world in our business for nearly a decade.
Cheers…and may today’s shot of XANGO Juice be a global toast to what we have again accomplished together.