As I write this, I’m talking with my wife, Tiffany, about our Super Bowl weekend in Dallas. We had a great time. Even with unseasonably icy weather conditions, Dallas was a good Super Bowl host and Cowboy Stadium is a marvel in sports stadium technology. It’s like being in a video game in that stadium (very Tron-inspired), watching live while one of the biggest HD screens in the world (160 feet long, 72 feet high, 30 million LED lights) gives you every close-up view of the action.
Here are four observations from our Super Bowl experience:
1. Passionate fans create cultures and brands. Amazing to see two of the storied NFL franchises in the big game. No doubt about it, the Pittsburgh Steelers and the Green Bay Packers have fans all over the country. Green Bay is considered the smallest market for an NFL team yet, like the Steelers, the Packers are one of the winningest NFL teams with a deep history and a national fan base. Both teams have immensely passionate fans who have helped their teams transcend the level beyond sports franchise. Indeed, the Steelers with their Terrible Towels and the Packers with their Cheeseheads, have created their own cultures. These are teams rich with symbols, legends and memorable moments in time. That’s what it takes to create a brand. Passion makes all the difference and, at XanGo, we know the feeling. For business, it’s a central question: are you working to inspire your most important ambassadors to be passionate advocates?
2. Experience counts yet great moments are driven by hunger and talent. There was so much talk about “experience” at this Super Bowl. The Pittsburgh Steelers had players up-and-down the roster with Super Bowl experience, the Green Bay Packers had none. Then came kickoff on Sunday and “experience” was no longer a factor. Fact is, both teams had players with the hunger and talent to win. And it all came down to which team made the bigger plays and fewer mistakes. I see this all the time with entrepreneurs and in networking. New faces come into the business. They’re hungry and they want to build. Now, those with experience certainly play a teaching role, yet it all comes down to how hard you’re willing to work and how you prepare for those key decisions and pivotal moments in the building process. For those who are building a business, the Packers’ Super Bowl victory is a story to share about how to make the most of your moment — even if it’s a first.
3. Winning sets a standard worthy of repeating. We stayed for the presentation of the Lombardi Trophy. Really cool to see that moment live with all of the players around that stage with their families, passing that beloved trophy around, holding it up and kissing it. Then, all of the Packer fans started chanting “Repeat! Repeat! Repeat!” These players are touching the NFL championship trophy for the first time and the fans are already talking about next year! Winning feels good doesn’t it? We have felt that many times at XanGo key moments, certainly at Conventions. We arrive at that next threshold in the business, such as our millionth distributor, another market opening, our billionth in sales — and the challenge is immediately evident: How do we repeat this success? Yes, winning feels that good.
4. Think of every strategic way to share your story. I was at the game so I had to check out the commercials afterward. As a guy who loves and studies brands, the Super Bowl commercials are a special part of the game for me. This year, my favorite spot had to be Volkswagen’s “The Force” commercial featuring a baby Vader trying out his powers. That’s a fun commercial. And VW made an innovative move, posting the spot on YouTube days before the game. Know what? That commercial had 13 million views before it aired in its Super Bowl slot. 13 million! Shows that it pays to think of all of the strategic, creative ways to tell your story, share your work…and spread the word.
Any of your own Super Bowl observations? Key moments watching the game? Favorite commercials?