For entrepreneurs, bold choices are required. If you’re not willing to break from the herd and make your own call, you’re in the wrong line of work, my friend. We certainly felt that when we started XanGo. We had to leave our full-time jobs, put our reputations and homes on the line and dive into the deep end without a lifeguard nearby.
And that was just the jump in. It took bold choices to build the business too.
We decided on a more aggressive distributor compensation plan. We decided on a powerful brand image and single product focus. We decided to create a new category instead of wading into the shallow waters of wider, established offerings. We decided on a culture that recognizes and rewards leadership at every level. And we decided on a company that gives — to charities, partners, distributors and employees.
All of those choices are now part of XanGo’s story. Yet, in 2002, they were bold decisions that went against the direct sales industry grain. From the moment we made those decisions, there were those who said it wouldn’t work, that it was wrong, that we should follow a more paved path. And, as XanGo has achieved success, the critiques have only gotten louder.
Whether you’re starting a business, moving to a new job, or making a personal decision, there will be a bold choice to consider. It takes guts to make those calls. And it takes guts to stick with it…even in the face of attack.
In the end, you may not have the proof that you were right. You may just know it in your gut. And that should be enough.
Sometimes, though, there is another level of validation that you were right all along.
As XanGo now nears it’s 8th year, we’ve been through plenty of that…and our validation points are well-known: nearly two million distributors worldwide, $2 billion in sales, a globally recognized brand, a dominant mangosteen category share. Yet, there are those points that we’ve known in our gut that sometimes get a more subtle, yet just as powerful proof point.
When I walk through our call center, when I meet distributors, when I stop to talk with our employees…and they talk about XanGo, they smile. It’s a warm smile, it’s authentic, and it’s personal. And it’s one of the greatest stamps of validation I could ever ask for when it comes to the the culture we’ve created here.
Yes, we’ve won some terrific “Great Place to Work” and “Most Creative Place to Work” awards. Yet, those smiles shows me our culture goes beyond our walls. And we’re one the right path in the ways we recognize our leaders…wherever they may be.